Free · works offline · EXAMPLE starters

Creator Rate-Card Calculator

CPM-from-reach + usage / exclusivity math for brand deals. Not a media kit — a quote engine.

Inputs

Platform

Avg views (or reach)

Use a recent average, not a one-off spike.

Engagement rate % (optional)

Info only — soft nudge if very high/low. Does not change CPM math.

Base CPM override ($) (optional)

Leave blank to use EXAMPLE default CPM below.

Usage rights

Exclusivity (days)

Add-on ≈ 0.5% of base × days (capped). Editable in paid pack.

Deliverable count

Live quote

Default CPM used—

Suggested base (CPM × views/1000)—

Usage multiplier—

Exclusivity add-on—

After usage + exclusivity (× deliverables)—

Floor

—

Target

—

Stretch

—

EXAMPLE default CPM starters

Starting points only — not guarantees. Edit to match your niche, geo, and proof.

Platform	EXAMPLE CPM	Notes
TikTok	$10	Short-form; volume-friendly
Instagram Reels	$12	Often slightly above TikTok
YouTube Shorts	$8	Lower CPM starter
YouTube long-form	$20	Higher intent / longer watch
Other	$10	Set your own override

Usage defaults: organic 1.0× · whitelisting 1.75× · full buyout 2.5×. Exclusivity add-on: 0.5% of base rate per day (soft cap 50%). Floor = 85% of target · Stretch = 125%.

Paid workbook

Multi-tab pack: Rate Calculator + Usage & Exclusivity table + Deal Pipeline + editable Platform Benchmarks. Excel + Google Sheets import. Same math as this page.

Get the full rate-card workbook → (replace YOUR_POLAR_CHECKOUT_URL when Polar is live)